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Ed Hardy is a world renowned clothing brand based upon Hardy’s incredible tattoos designs. Hardy is incredibly successful regarding his body art, both as a designer and writer about tattooing techniques and it is this that led to the creation of the Ed Hardy perfume line. The style house of French designer Christian Audigier was looking for a way to reach more consumers.

Already a prosperous clothing store, they contacted Don “Ed” Hardy in 2004 for permission to make use of his tattoo designs to get a new label of clothing named after him and utilizing his incredible art. This became an excellent venture, as Hardy’s body art along with other artwork are very popular.

Hardy was born in Newport Beach, California and graduated from San Francisco Art Institute. Together with studying with Sailor Jerry Collins, he studied tattooing in Japan with the master Horihide. Incorporating Japanese design together with his American style brought much recognition.

The Ed Hardy make of clothing gave individuals with his tattoos a different way to advertise his style. Those without tattoos are in possession of the chance to flaunt the incredible designs without tattoo pain or regret. Celebrities seen wearing Ed Hardy clothing include Madonna, Sylvester Stallone and Britney Spears.

Understanding that Ed Hardy tattoos would sell any product, didn’t cause Audigier to produce a sub-standard perfume with the Ed Hardy perfume line. The launch of Ed Hardy Hearts & Daggers Parfum presented a flirty scent that promised vibrancy and created energy and enthusiasm within the wearer. A combination of blood orange and Gala apple top notes blend with a heart of mango, pink jasmine, and apple blossoms, completing the feeling with scents of amber and musk at the base. Hardy’s famous Hearts & Daggers tattoo makes the packaging extra special.

Ed Hardy Love & Luck features a Japanese Geisha tattoo. Perfumer Adriana Medina developed this incredibly elegant, soft fragrance. Top notes and the heart include bergamot, red sake accord, black currant, nectarine, pink peppercorn and jasmine. The base establishes a “come hither” type of fragrance with sandalwood, musk, patchouli and cedar wood.

Ed Hardy Original Love Kills Slowly eau de Parfum features a skull and crossbones, heart, and the motto “Love Kills Slowly” design. Christian Audigier perfumers created this scent to revive spirits and remind the wearer that even tiring days renew when there is happiness. Amber and musk are the base of this joyful fragrance, while exotic fruits like tropical mango, wild strawberry and ruby red grapefruit create the top notes. The heart is a very sophisticated floral combination with an overall intense black freesia.

A final scent to mention from the Ed Hardy perfume line is Ed Hardy Born Wild which features a sweet biker girl with the skull and crossbones on her cap and roses to the side of her face. With top notes of black currant and berry, a heart of peach blossom and magnolia and base notes of sandalwood and lily of the valley, this daring fragrance lingers to keep happiness an ever-present feeling.

One of the best places to look for perfume for women at discount prices in the UK is They have a vast selection of perfumes, shower gels, moisturisers and perfume gift sets at some of the best prices to be found online. Why not treat yourself or a loved one to a beautiful new Ed Hardy perfume. For all your perfume and designer fragrance purchases, at the lowest prices, visit