Leaps the news green news on July 16th, 2010 – 18th, sponsors “the green media promotion plan” by “Southern Weekend” for the first time at the Hangzhou convention green media person seminar, discusses together the Chinese green media responsibility and the development important matter. From each big mainstream newspaper, the magazine and the network media’s more than 30 environment reported that in domain reporter edited participated in this seminar.The seminar had issued “Chinese Media Green Manifesto”, started “Chinese Green Reportage Handbook” compiles the work, and announced “the Dupont green report subsidization plan”. The seminar also invited the low-carbon domain expert to exchange together with the green media person.The following (Chinese name Ai Ma) speaks for Reuter in Beijing energy environment Reporter Emma Graham-Harrison.Ai Ma: Everybody is good, my Chinese in fact not that good. Starts to introduce, today also has other friend, is Chinese heart, possibly your many people already realized him. Because he just published this book, originally this was on July 2 wants, because he happen to have some release conferences today, therefore he could not come, therefore I discussed for him. He writes is very good, moreover the Chinese environmental protection question in the West is not the specially good understanding, therefore we are the hope have many some people to read his book at least.The environmental protection media develops in the West, is the money question, because I thought that this is very important, how to have the fund to make this aspect the report. I introduce Reuter media development. When the Western media we have any characteristic question in the Chinese report media aspect.Starts in many Western country environmental protection media to have a very big accident or is an environmental protection crisis truly. The American introduced that the agricultural chemicals have any influence to the humanity and the animal body, before the possible majority of Americans not to take the environmental protection aspect, thought that is only the small number of people pays attention. Looked like China before everybody should pay attention to the development, the attention development person does not pay attention to the humanity, after this issue, started to have an environmental protection shape. In the world may say that changed many person’s understandings, but also some people criticize the climatic change, thinks the science to be insufficient, but to many people is also very important.Also has some countries, or has not been an accident changes people’s meaning including our Britain crisis. The possible government is also same, for these years had some very important matter, had the environmental protection movement, but also had some accidents, therefore China could also be the same with Britain, was not a thing, was the take your time change.Everybody starts the environmental protection aspect to turn their daily life a part, this is also has the very big help to the environmental protection media, because may turn an income channel from this, because has the company to sell the green commodity the advertisement. Some environmental protection aspect’s question, specially in Britain, I to the US is not specially familiar, many people are not willing to read the environmental protection news, thought that looked at you not to be able to make anything, this was the big company’s contamination concern, a person very difficult to interfere to this. If has star such person takes the environmental protection aspect, the young talented person will quite take seriously.Second is looks for famous reporter, Britain has famous reporter, 50% English thought that he is very good, also has half English to think that he is repugnant. He writes a paper has the controversy specially, moreover he thought that completes must change our life style, moreover others do not dare the matter which said that for instance we will later not want the take plane, he will dare to say. He writes the paper, many people can look, moreover many people said their opinion. They are quite famous, is not only the news, their reporter is also quite famous.Must report that environmental protection aspect everybody will look at the later fear, either will be the body is uncomfortable, either some people will also not like looking at the environmental protection aspect, because they thought how this person did want to tell me to live, he must control me to want to buy anything. Specially looks like the Guardian and Reuter has a special environmental protection aspect, now also had some could not solve the problem.Reuter originally takes the environmental protection aspect specially, wants you to be interested to the environmental protection aspect comparison, has free time time has the quite important news to be possible to write. But we first time have an environmental protection reporter in 04 years, at that time he was responsible for the world the environmental protection news. He is starts from the retail sales to change, I come China’s time, my edition basic is not interested to the climatic change, is because I am interested. These five years change is very quick, we have Europe, the Americas now, but also has Asian environmental protection reporter, but also has Asia’s climatic change reporter, but also has in Europe reported specially the carbon discharges the market, therefore the present said that is may turn our news the majority.Now reported that the Chinese environmental protection question speaking of the overseas media is a question, in the European major problem is to China the understanding is specially low. Therefore I have the friend to come Beijing to look at me, he said that the bicycle in where, how does have these many vehicles, because the 80s’s picture everybody rides the bicycle, but simultaneously was able to discriminate the human to say to me, now we have forgotten, China had these many power stations. Therefore you must report China, some basic not useful, because everybody did not understand. Other question, many people in the West as a result of other reason, possibly have some fear feeling to China, for example has some job opportunity to move to China, therefore some people thought that already did not like China, thought that China is not the good country. Therefore they other aspect the manner will affect to China them in the environmental protection aspect to China the manner.Moreover the world environmental protection, the possible American they to have influence, we make anything not to make anything basically not to have what influence, but China makes anything not to make any influence to be specially big. We must change China, I really thought that the foreigner was cannot change China, only could Chinese change China. Has some people to think that the government speech is unreliable, they cannot branch out Pan Yue and Development and Planning Commission completely support the environmental protection specially, thought that is the government officials, is unreliable.[reporter inquires]Reporter: You in make Reuter environment to report this aspect, these reports in Reuter entire internal system the influence are what kind of? For instance makes the Chinese economic development question and China environmental pollution question, which is he pays attention is bigger?Ai Ma: Because our many customers are the economic aspect, the economic aspect can make money, will certainly take a spot. In the environmental protection aspect now is investment quite many resources, compares with other media, specially in China. Also not necessarily said that we are better than them, our time will be possibly many a spot. I can only say Britain, because I am the comparison understood that Britain’s situation, pays attention to this aspect to compare pays attention to our report. For instance our 06 years reported that the Chinese economy rank wants to surpass the US, we are the first Western media report this. At that time when Brown premier is watches that report personally, therefore explained that we quite take this. The British common people look are quite few, the possible official’s influence to be quite big some.Reporter: You are work in Reuter, how much time you will have in yours operating time to arrange to write, what recently this period of time you compared the attention was what?Ai Ma: Generally speaking is quite good, our four reporters in the words, writes politics and the social aspect. These months we have two people. Basically in this aspect is quite good, because of Western media in change, because has the website, possibly this is the same, if you report general, may also look at others. Looks like me to invest many money in the environmental protection, is able to discriminate person no report to be able to attract the reader to look. We before the longest English probably 1000 characters, start a new product from this year we to be possible to write more than 3000 characters, to us is specially happy.Reporter: Which aspect the climatic change new energy’s thing and environmental pollution’s question edition will have the interest to?Ai Ma: Is interested in the Chinese two comparisons, the climatic change and the new energy, moreover the economic aspect customer is interested specially. If the political aspect, for example other state official, or wants to understand China, this may change China, therefore wants to understand that the Chinese will compare the question which will pay great attention to pollute.
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